ABOUT / RESUME
Djeison Hoerlle — Product Designer focused on design systems and AI product experiences.
I design digital products where interface quality, systems thinking, and implementation detail need to work together. My work sits between product strategy, high-fidelity UI, design systems, and fast prototyping.
Design Systems
Product UI
Prototyping
AI Workflows
Vibe-coding
Product Strategy
Selected experience
AI-powered product experiences
Designing inspector-style workflows, adoption metrics, and component governance tools that help teams understand and improve design system maturity.
Product strategy and growth
Partnering with product, engineering, and marketing to improve acquisition, conversion, and retention through user research, experimentation, and end-to-end product design.
Commerce platforms and digital ecosystems
Designing e-commerce and mobile experiences for multiple brands while helping establish reusable interface standards and the foundations of a scalable design system.
Conversational AI
Creating conversational experiences with IBM Watson, designing dialogue flows, user journeys, and product backlogs for AI-powered customer interactions.
How I create impact
Design systems
Reduced inconsistencies and accelerated product delivery through scalable design systems.
AI products
Designed human-in-the-loop experiences that turn AI outputs into trustworthy decisions.
Design engineering
Bridged Figma and implementation with reusable components, QA, and developer workflows.
Product thinking
Connected business goals, user needs, and technical constraints into measurable outcomes.
Rapid prototyping
Validated ideas with interactive prototypes before engineering investment.
Product craft
Built polished interfaces focused on clarity, speed, and accessibility.
Open to senior IC, staff product design, design engineering, and contract work.
If the work needs strong systems thinking and polished product execution, I’d like to hear about it.
djeison.hoerlle@gmail.com